Identity development for Ferreiro Abogados – a young law firm formed by talents in the sector. The main intention was to convey a feeling of establishment, confidence and experience with a young attitude. This has been achieved by using a specific tone of voice without losing the seriousness of the firm.
All communication is ruled by the same basic guidelines, giving the brand a unique character and its own personality. In turn, the images used for the campaign, refer us to periods of the past that show us the different legal opportunities that we have nowadays. Walking into Ferreiro Abogados, you immediately feel it is not your typical law firm. There is a laid back vibe all across the room, and this is reflected on their brand identity.
