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︎work in progress!
Identity development for Trait Store Barcelona, a young retail firm formed by Joao Novaes and Gabri Ortiz, the two retail shops are located on the busy and bustling Carrer Parlament, number 37 and number 28. The brand application design unfolded its free sense in a minimal and chill mood delivered to clients. Key visuals using wide-spaced types are actively utilized, and a layout centered on wide-spaced typography systems can be applied consistently online and offline in communication contact point to impressively convey the brand image. The wide spacing of letters expresses the ease and freedom of the brand.
